the main reasons
The main reasons why Nike is far less superior in recent years compared to the German giant Adidas is because of these few reasons.number one is because of their recent releases having way more hype and because they have innovated the game with new technology and unique silhouettes. number two is because of the fashion icons who have collaborated and made hot, fresh and exciting shoes way more hyped than Nike number three is the fact that Adidas has had shoes more affordable to the general public. the last reason why Nike is worse that Adidas is because Nike has released the same shoes just with slightly different colour ways and have not released as many new silhouettes that the public can latch on to and buy. that is why Adidas is better.
Recent Releases
Recently adidas has made new and innovative shoes including a shoe where the midsole and sole is completely 3d printed and is form fitted to each person feet who buys them, as well they have innovated with a polyurethane plastic which is ultra absorbent and has the highest energy return of any shoe ever produced the product is known as boost which has been put on many shoes including recent shoes like the nmd yeezy ultra boost pure boost which have made millions in profits,
So far the best Nike shoes released in the past few years have been the the Virgil off-white Nike collaboration which was 9 shoes that have already been produced and sold but just with a simple deconstructed look which may look nice, however the resale price average on them over $650 which in most people's eyes is way to much and only the upper middle class and higher are able to afford them. Another shoe which is notable is a recently released shoe called the Nike vapor max (which is just the simple Nike air with a fresh look for the sole with a simple fly knit upper) which is priced at about $200 which is highly overpriced for such a simple and ugly design, even notable sneaker cono surs including Heskicks, DXY and others have said that they are not worth their hefty price.
So far the best Nike shoes released in the past few years have been the the Virgil off-white Nike collaboration which was 9 shoes that have already been produced and sold but just with a simple deconstructed look which may look nice, however the resale price average on them over $650 which in most people's eyes is way to much and only the upper middle class and higher are able to afford them. Another shoe which is notable is a recently released shoe called the Nike vapor max (which is just the simple Nike air with a fresh look for the sole with a simple fly knit upper) which is priced at about $200 which is highly overpriced for such a simple and ugly design, even notable sneaker cono surs including Heskicks, DXY and others have said that they are not worth their hefty price.
Collaborations
On the graph below, the graph shows the amount of money made by Adidas Nike and under Armour and as you can see Adidas’ sales skyrocketed way higher than both Nike and under Armour these massive boost in profits are because of boost as well collaborations with many famous influencers in fashion like big Sean (attitude line) Pharrell (human race nmds) Kanye West (yeezy line) Jeremy Scott (jeremy scott's) and Bathing Ape (multiple shoes made). These collaborations have given Adidas the edge over other street wear shoes by Nike or under Armour, even though I will admit Jordan Brand which is owned by Nike does have the best performance shoes they do not have a wide selection for multiple sports like Adidas has and even thought Jordan brand has arguably the best shoes for basketball, Adidas still has multiple shoes in contention for performance including James harden, Damian Lillard, and Derrick Rose.
My final reasons
Final Reason
my final reason why Nike is worse than Adidas is because of the less frequent and specialized colour ways and it makes each sneaker more rare and flashy than if every person had the same shoe as you, an example of this is how Jordan brand releases the same black and red (bred) Jordan 1 which makes that colour way less showy and more of a common sight while seeing other people who enjoy buying sneakers, another example of why Nike is falling off the map is because is because of how much effort they put in. in the last 5 years Nike has just been re-releases of old shoes like the air max 97 or the air huarache which is why you see so many people at our school have those shoes on. That is why Adidas is better, because of their better releases, better collaborations, and because of their more fair prices. That is why Adidas is better
work cited
https://www.goat.com/
“Adidas Continues to Dominate Sales, Competitors Left in the Dust.” HYPEBEAST, hypebeast.com/2017/3/adidas-2016-sales-domination.
“Adidas Continues to Dominate Sales, Competitors Left in the Dust.” HYPEBEAST, hypebeast.com/2017/3/adidas-2016-sales-domination.